About The Kestle
Published every Thursday since 2023
We explain things properly, then get out of the way.
Founded
2023, by three editors who were tired of skimming
Published
Every Thursday, 7am
Team
Six writers and two editors
Independence
Paid for by readers, not advertisers
What we believe
Four rules we don’t bend
Explain first
Every article starts by telling you what it is about and why it matters, in words a friend would use.
Show the working
We link to sources, name the people we spoke to when we can, and say what we do not know.
Correct in public
When we get something wrong we fix it at the top of the article and say what changed.
Nothing to sell you
No affiliate links and no sponsored posts dressed up as articles. Sponsors are named and kept apart.
By the numbers
Updated every Thursday
people read the Thursday email
issues since the first one
minutes: the average article
of subscribers open it each week
The masthead
Six people, one rule: if a friend wouldn’t follow it, rewrite it.
Pitch a story
Send two paragraphs: the question, and why you are the person to answer it.
Report a mistake
Tell us the article and the line. We reply to every correction within two working days.
Everything else
Partnerships, press and the occasional kind word. A person reads every email.